A font that can be played like music
Letters of the Semitra-designed font "fTime" (time visualized through a typeface) are displayed in alphabetical order on a large screen installed in the exhibition space. By playing records on a total of six turntables set up in front of the screen triggers, visitors can scroll down in the list, and further operate the turntable in a DJ-like "scratching" fashion to add irreversible distortion to the "fTime" design. At the same time, the letters gradually decompose during their repeated "playback" throughout YCAM's opening hours. Spreading across the entire exhibition space via a network, these data generate a continuously changing "fontscape".
A group of artists that emerged from the "Semitransparent Design" collective, Semitra developed an original design technique by interconnecting digital networks and real spaces. They received numerous advertising awards at the Cannes Lions International Advertising Festival, The Clio Awards, One Show, New York ADC, D&AD, and others. The artists combine visual, programming and networking technology to create their imaginative works ranging from web-based art to installation, photography, imagery and other media/formats. Semitra's main activities to date include among others the "no flash photography allowed." installation at NTT InterCommunication Center [ICC] in 2008 showcasing their self-developed "tFont" typeface with an added element of time, a workshop at the International Academy of Media Arts and Sciences [IAMAS] revolving around "tFont", and film contributions to "Japanese Motion Graphic Creators 2009" (BNN)
October 22, 2010 — November 18
Creation Gallery G8