Seiichi Saito is a graduate of Columbia University, USA and taught at its Architecture School (MSAAD) in 2001, and started working as a commercial/Art Space designer in New York. From 2002, he worked at an advertising agency, Arnell Group as space designer / motion graphic director. He has exhibited his art installations at GINGA Echigo-Tsumari Biennale, Dumbo Art Festival 2003, and held his first solo show, WHITE BASE at Spiral Gallery in 2004. With his logical approach as an architect, and advertising background, his work has different perspective and axis towards the public and he does not categorise his work. He founded art-design firm, Rhizomatiks in 2005 in Tokyo, Japan.